How smart hotels are using AI to enhance guest experience

Hotel guests’ service expectations continue to rise with every frictionless customer experience they observe.

From bookings to checking out, ensuring guest satisfaction at every stage of a customer’s experience has never been more critical, especially as review sites for any hotel will be one of the first things customers see when researching a hotel’s name.

But hotels are under increasing operational pressure at the front desk and within the call centre. Many are facing the worst staffing shortage in recent history, exacerbated by rising labour costs and high staff attrition.

It’s no wonder then, that many hotels are exploring the potential of AI to enhance guest experiences. Read this guide to find out how.